Between The Peaks Music Festival
Mountain Music Festival at RED Mountain Resort
ROLES: Logo & Branding, Website Design & Development, Marketing Asset Creation & Strategy, Event Signage
ABOUT THE PROJECT: Between The Peaks Mountain Music Festival was held two years back-to-back in the summers of 2023 and 2024. The goal of the event was to increase the resort’s summer destination visitation and solidify RED as a 4-season resort by hosting a music festival with international artists. While guests came for the music festival, they got to sample the hiking, trail running and mountain biking in the area, showing RED offers adventures year round, not just in the winter.
RESULTS: Between the Peaks welcomed over 2,000 guests that came to watch bands perform on 2 stages while enjoying some fantastic local food vendors, craft beer, ciders, and cocktails. Although the music festival was new, it was able to provide profit both years and expose the summer resort experience to thousands of happy guests. On top of being successful events, the marketing efforts in promoting the festival helped grow our email database by over 10k contacts.
SKILLS:
The Logo
Direction: I focused on using imagery to represent what was unique to this music festival, the location. The stages were situated between two mountain peaks creating a natural amphitheater and stunning backdrop to the stages. The typefaces are custom hand drawn lettering to fit the spaces while giving it a fun, family friendly aesthetic. The bright vibrant colors represent the stunning sunsets of the area and vibrant outfits worn by festival goers.
Marketing Material
2023 Festival Posters
2024 Festival Poster
As Brand & Web Manager, I provided creative direction and oversaw the creation of this poster by our graphic designer, Alex Wheeler.
SPOKETOPIA 5×7 CARD
Event Signage
Informational Signage
Stage & Event Banners
